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NEWSLETTERS > Sterling Silver Jewelry is Enjoying Popularity
Sterling Silver Jewelry is Enjoying Popularity

Feb 3, 2010

Sterling silver jewelry is enjoying an unprecedented popularity with today's fashion conscious public. You know how beautiful sterling silver jewelry is and how brilliantly it shines. Now here is the rest of the story.

Silver has been used since ancient times, but has not survived as well as ancient gold because it tarnished and decomposes. There have been times, however, when silver was "in"; we are going through such a vogue today.

Silver is the most common of the precious metals. Fine silver is pure silver, which is seldom used for jewelry because it is too soft. Sterling silver is 925 parts silver to 75 of copper, the alloy most often used. Silver weighs about half as much as gold, has greater flexibility, but is not as malleable, it has always been less expensive as well. A comparable piece of gold jewelry might cost four or five times that of a piece of sterling silver jewelry.

The current fashion trend toward black clothing has made silver jewelry more popular than ever. Silver likes to be worn; it stays cleaner & shinier through movement and friction. So sterling silver is a perfect accessory for today's fast paced lifestyles. Much like gold, sterling silver needs to be cleaned.
Care and Cleaning of your Sterling Silver Jewelry

Here are Some Tips for Greater Enjoyment of your Sterling Silver Jewelry

1.) Are your silver chains all tied-up in knots? If so, here's a nifty little trick for straightening them out. Dust your chain with a little talcum powder and then try to un-knot it. If the knot is stubborn, place a small drop of baby oil on a sheet of wax paper. Lay the knot in the oil and work it out with two pins; then clean the chain as instructed below.

2.) Always apply make-up, perfumes, oils or colognes before you put on your jewelry.
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